Engaging international motorsport fans
The FIA
The FIA, the governing body of world motor sport, asked us to pull together a digital strategy and work up creative treatments on a new social responsibility campaign which would engage with motor sport fans across the world.
As the regulator of Formula One and global motor sport, the FIA has a unique opportunity to work with competing drivers and teams to raise the profile of educational programmes on road safety, environmental sustainability, fair play and sporting equality.
Our creative routes for the FIA were designed to make their campaign messages accessible and engaging for a highly web literate motor sport fan base.
We're very much looking forward to developing our work even further with the FIA in future.
