Finding your audience and being useful
FRANK
FRANK is all about giving young people honest advice about drugs in a familiar environment. So we took the FRANK bus to Habbo Hotel. When we got there it was standing room only.
We regularly advise clients to "go where your audience is" online. Given Habbo Hotel's teenage profile, and FRANK's target demographic, we work with our sister agency Fishburn Hedges and FRANK's other agencies to create a mechanic for FRANK to have a presence in Habbo Hotel which suited both brands perfectly.
While the bus was there, FRANK advisors arranged confidential discussions with over 750 young people.
As the popularity of Habbo Hotel has increased, so has the scale of activity we have done with them. A Habbo poll for FRANK generated over 27,000 responses in 2009.
