Online coverage leads to sales
TV Licensing
Success isn’t just about volumes, influence, or sentiment. It’s about ROI and results. We’re very pleased that TV Licensing has seen a £250,000 uplift in sales as a direct result of content placed on university and student sites. As are they.
As students’ media consumption has changed in recent years, so has the best way to reach them. Our Fishburn Hedges colleagues now develop and distribute significantly more copy and content online, and have consequently also been able to evaluate the affects of results much more effectively.
By developing and applying evaluation techniques more typically associated with online advertising, we’ve helped TV Licensing track the click-throughs generated by the content placed on student-facing sites.
In 2009 alone, these click-throughs from UK students have generated more than £250,000 of sales of TV licences.
