Datamining Online Conversations

We're well versed in using industry-leading software tools to help produce ongoing audits of issues or brand mentions online. Indeed, we were interviewed by e-consultancy for their first guide to reputation monitoring last year.

But we wanted to develop something in house to help us monitor the change in volumes of conversations around key issues - the velocity of a story moving across social media. We wanted a tool where we could build bespoke searches for our clients amongst the social media most relevant for them, and, quite frankly, we wanted something a bit cheaper than the industry-leading systems.

So we created a dashboard which combines a number of the free tools available, harvesting data ranging from conversation volumes to search volumes into one screen so results can be cross-referred against PR, social media and paid for activity.