Evaluation
Plan, measure, test and learn. At Brew we are focused not only on measurement and analysis, but also on ensuring our learnings are always fed into the next campaign we work on. We are so focused on this we have even built our own in-house social media measurement tool to help us do this.
Online coverage leads to sales
Success isn’t just about volumes, influence, or sentiment. It’s about ROI and results. We’re very pleased that TV Licensing has seen a £250,000 uplift in sales as a direct result of content placed on university and student sites. As are they.
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Using Facebook to reach a target demographic
Branded Facebook apps rarely deliver the traffic they promise. But the apps we developed for the HMRC have been used over 30,000 times. Top marks all round.
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Datamining Online Conversations
We think about how we're going to evaluate a campaign before we start working on it - which is why we've built our own SMART tool.
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