Content which gets talked about
right2bet
Young men like a flutter, and scantily-clad models. Working with Seventy Seven, we combined both in our pan-European work for right2bet. The more you get involved, the sexier she moves.
When right2bet wanted to generate interest in their campaign to harmonise European legislation around betting, they asked us to come up with a creative approach to generate signatories for an online petition, and to encourage people to ask their friends to do the same.
We built a microsite (with supporting offline PR and social media activity) appealing to young men across Europe with a simple but effective call to action from a bikini-clad model: "sign my body and watch my bouncy video". And then, "tell your friends to see even more of me".
Coupled with some top drawer PR from our sister agency Seventy Seven, several thousand people have already signed the petition across Europe and the campaign's supporters swell daily.
