Chris Reed
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Congratulations to Sony's Open Planet Ideas campaign

26 May 2011 by Chris Reed

Tags:

Open Planet Ideas is a great campaign, one we're really enjoying working on. So big congratulations to the Sony team who have worked really hard (along with all their agencies) to make this happen.

Our part in the activity has been to help develop and promote the Facebook page and Twitter activity, as well as doing the social media outreach, and accompanying strategy. We're very proud to be a part of this successful team.

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Chris Reed
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Charities and agencies - keeping the relationships sweet

26 May 2011 by Chris Reed

Tags: Social Media

There's a great write up of the event on the PR Network's site - so I won't duplicate it here. But what I would say is that from my experience, the key thing about any relationships between charities and agencies, and between either and journalists is a requirement for transparency.

The more that both sides know what the other wants to get out of any partnership, the more likely everyone's going to be pulling in the same direction, and it's going to succeed.

 

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Chris Reed
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Put the kettle on - some late 'award-winning' news...

26 April 2011 by Chris Reed

Tags: Case Study

And, as well as building some Facebook pages for the likes of of Sony, Peroni UK, and Holiday Autos, we've also very much enjoyed sitting back to watch as 77 upped the ante and got mflow featured again and again in the likes of Share Facebook Twitter

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Chris Reed
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New US Army social media guidelines

27 January 2011 by Chris Reed

Tags: Case Study Guidelines Social Media

The US Army has a history of publishing some really good, regularly updated social media guidelines for troops. The 2011 Social Media Handbook, published last week, is no exception.

They have a very 'open' attitude to people being on those social networks, which means that they have an excellent enlightened self-interest approach in the guidelines. We know you're there. We want you to be safe in an era of trolling, geo-tagging and all sorts of online-snooping. And beyond that, you can't break any of the other policies and guidelines which the forces are duty bound to follow.

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Naomi Isaacs
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The vocal network

12 January 2011 by Naomi Isaacs

Tags: Social Media

As a high-profile and polarising public figure, it doesn’t come as much of a surprise that Sarah Palin screens her Facebook page. It’s perfectly within her right to do so.

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Chris Reed
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Social media advocacy and crisis comms

7 December 2010 by Chris Reed

Tags: Social Media

I've been impressed with the CIPR's previous social media conferences from afar (seeing some great stuff from Steven Waddington at al on Twitter), and it was good to meet @Euan and @robbbrown in the flesh for this one.

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Chris Reed
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Case study: Social media and PR for Eurostar

29 November 2010 by Chris Reed

Tags: Case Study Social Media

We've been working with Eurostar since January 2010, when we were brought in as social/media crisis comms specialists, alongside our sister agency Fishburn Hedges, and have been providing ongoing social media consultancy and support to Eurostar ever since.

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Chris Reed
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Why Facebook 'wave' is potentially dangerous for businesses

16 November 2010 by Chris Reed

Tags: Guidelines

I love a bit of social utility, and I love the idea of clever companies developing things which make my life easier, so Facebook's messaging (as long as it doesn't do a Google Wave) is a good thing.

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Comments (4)

Joe Johnson / @badhex on 16 November 2010 at 12:46 PM

I appreciate that when something is there, people will use it, and increasingly laxly too - and also that Facebook is being used far more corporately these days (Fans pages etc). However, arguably, surely it's down to the person's individual common sense or the company's social media policy to curb such activities? (Not banning the service, just making it clear that is not to be used for confidential communications). I agree that it is a worrying thought.

Lee Bryant on 16 November 2010 at 1:33 PM

I tend to agree, Chris. In an ideal world, people could just use their judgment every time, but in reality the service will be quick, easy and very tempting to use for various things. Also, the seamless integration of modes might mean somebody starts an innocuous email conversation with you (from a corporate account) that later changes into something confidential - you might not even be aware that you are communicating by email because of the integrated UI. Also, what happens if a client starts pinging an employee on FB messaging? It might be hard to push back and say 'please use email' and people could be drawn into breaches of their internal rules.

Will be interesting to see how it plays out and how companies deal with it.

Long-term, I hope the concept of seamless integration of communication modes in a social inbox gets copied by companies themselves and the long-term effect is not lock-in to FB, but the popularisation of a smarter approach to unified messaging.

Peter Sigrist on 17 November 2010 at 10:38 AM

I don't think it's paranoid for you to acknowledge that companies such as Google or Facebook are gaining an unprecedented insight into our lives. They can measure, categorise and store every user automatically, and also gain access to secrets they would not share with other people. I save passwords, work ideas and story ideas (for when I'm an author - ahem) in Gmail because searching for them again there is faster and easier than anywhere else. I log in with Facebook to all sorts of places, giving up immediate access to large amounts of information about what I talk about, where I go online (and even offline, since I am, for my sins, still a bit of a 4sq fan) and who I interact with.

None of this, of course, is a suggestion that Google and Facebook have anything other than the most benign, transparent and self-interested intentions - i.e. to help advertisers reach me more effectively. And I tend to like the idea of targeted advertising (when the alternative is scatter-gun advertising).

But would we be happy if that information was provided to a less scrupulous organisation? And are we confident that cannot happen, ever? #Justsaying

Rhea O'Connor on 17 November 2010 at 4:54 PM

I've heard a lot of people talking about the same issues that you've highlighted in the post regarding being nervous about Google encouraging you to 'log in' to things so they can monitor and then target you with ads.

When I am online I usually am able to block out most noise around me and have become very good a tuning out ads. I've accepted that as part of the experience of being online I am going to see ads, so I don't mind if they are targeted. It might be strange, but I agree with Peter and will say that I like them. It's just as easy for me to tune them out, but when one is relevant and timely I don't mind it. Surprisingly I even find myself clicking on them every now and again.

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Chris Reed
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Social media guidelines for Washington Post journalists - A retrospective step from dialogue to monologue?

21 October 2010 by Chris Reed

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The Washington Post's managing editor, Raju Narisetti, yesterday sent an email to his staff in which he appeard to criticise staff for using the Washington Post's branded Twitter accounts (fair enough) and then their own accounts (hmmm....) for responding to critics of a controversial piece they'd published online (following the recent suicides amongst bullied gay teenagers).

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Mobbie Nazir
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iStrategy 2010 - Social media is not just a sales channel

7 October 2010 by Mobbie Nazir

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I had the good fortune of attending day two of iStrategy London 2010 yesterday which provided a great line up of big brands, and some of their agencies, talking about recent experiences of engaging in social media. There were some common themes which came out of the day - one of which was the much repeated assertion from the likes of Adidas, Nokia, Vodafone and American Express that social media is not just a sales channel.

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