Mobbie Nazir
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UGC gets the slick treatment

Great new campaign from MySpace where you can add yourself to music videos from a range of artists like 50 Cent and Florence & The Machine.

As a concept it's not new - from the Wedding Crashers viral where you could "Crash" the trailer for the film in 2005 to the campaign for Sweden TV Licensing to "Be The Hero" but what makes this one stand out is the execution.

Great production values and seamless integration of user generated content. Very slick. Helped along by great content which if you are a fan you will want to be a part of and share.

We have come a long way from Elf Yourself!

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