Making mflow famous - some work we're proud of
14 July 2010 by Chris Reed
We've been working with mflow since before they launched, alongside Seventy Seven PR. Our task was to prepare mflow for Beta launch, to make them famous (online and off) and - crucially - to recruit users to their innovative music-recommendation service while they were in invite-only Beta. And to build and maintain relationships with their advocates and fans via social media, managing that crossover between customer service and social media.
Here's how we went about it.
Making mflow famous, marrying digital comms and PR, Brew and Seventy Seven PR
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