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Contextual Advertising FAIL

via twitpic.com

FAIL

Looking through todays new images of the 911 attacks was startling. The shots were taken by Det. Greg Semendinger of the NYC Aviation Unit, not really sure why he wanted to be credited, but there you go. It really brought home the enormity of what happened that morning.

MSNBC have run the images with descriptions sponsored with online ads.

Now, i am all for contextual advertising around the content but HUGE mistakes like this have to stop.

The ad servers MUST get their act together and sort this problem out. There must be a way where the subject matter is scanned for all "bad things" and eject any ad which FAILS like this airline.

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