The premise of his talk is that creens which don't interact are now broken. Over the last few years we've become totally used to screens that you interact with, around and through. My kids have grown up with Skype, Sky+ and the iPhone. He has a point.

The other highlight of his talk, for me was this:

Professionally produced content as a proportion of media consumption is diminishing rapidly (yes, yes) - but amongst 15 - 17 year-olds, it's only 30%. But then he quickly followed that fact with this quote: "This idea that no-one pays for content online is utter nonsense. We've never paid more for content. We just pay for different types of content - apps, broadband, box-sets."

He predicted the demise of mediocrity in entertainment - only the best quality professionally produced content would survive (The Wire). Not totally sure I agree - what counts as quality entertainment is in the eye of the beholder, surely?

Anyway, good to see the Wired's moustacheod editor-at-large at large. Entertaining and provocative stuff.

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