Brewers blog
Welcome to the Brewers blog. This page is devoted to anything and everything which we think is interesting about the wonderful world of online communications...
Open Planet Ideas is a great campaign, one we're really enjoying working on. So big congratulations to the Sony team who have worked really hard (along with all their agencies) to make this happen.
Our part in the activity has been to help develop and promote the Facebook page and Twitter activity, as well as doing the social media outreach, and accompanying strategy. We're very proud to be a part of this successful team.
View comments (0)Add a comment...There's a great write up of the event on the PR Network's site - so I won't duplicate it here. But what I would say is that from my experience, the key thing about any relationships between charities and agencies, and between either and journalists is a requirement for transparency.
The more that both sides know what the other wants to get out of any partnership, the more likely everyone's going to be pulling in the same direction, and it's going to succeed.
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