Alex's first dalliances with social media occurred at university, using blogs and forums to organise rowing events, leading to the first-ever use of Twitter as a sporting results service, years later.
Since then he has been involved in all aspects of digital and social media both personally and professionally, running blogger-outreach campaigns and helping to create content and policies for clients including BT, Tetra Pak and Nestle.
He created Europe's largest Facebook group for PRs - the PR and Comms Network, and is currently focussed on producing the world's best-ever wedding playlist via Spotify.
Can also be found @