Unfinished ideas evolve
People are your media as well as your audience. How do you motivate them to get involved in your brand?
You need ideas which are open, not fixed. Which are built to evolve, to be shared, reshaped and shared again.
By creating ideas where the audience is part of the brand, your brand can be part of the conversation.
This is what we do at Brew.
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What's brewing
The FT regularly write some fine, insightful copy on all things social media. Following this week's coverage I wrote a letter, which was published today (registration required).
